Updated: Feb 17
When it comes to business expenses, professional commercial photography is sometimes considered an item that may be cut. Whether you're a new business constructing your first website or an established firm redesigning your online presence or growing your social media output, the expense of professional photography may make you question whether you can do without it.
After all, you could just snap your own photos. Alternatively, you may use stock photos. Professional photography isn't the most essential thing you should spend your organisation's money on, is it?
The reality is that having excellent photography on their website may assist any business, regardless of industry. High-quality photography is a crucial asset that will help your overall branding and success, regardless of who your consumers are or what you sell. Professional photography should be at the top of the list of company costs that are completely worth it.
Why do you need commercial photography for your business?
There are various benefits to having professional images of your business and the products or services it offers.
Here are five reasons why your business should consider investing in professional commercial photography.
1. A Picture is Worth A Thousand Words
You've certainly heard it more than a million times, but photos are now worth at least a thousand words — if not more! Instead of telling your clients and consumers what you have to offer, photos allow you to show them. Consumers nowadays like to view items for themselves before making a buying choice. Because the internet has made this more possible, high-quality images of your products and services are more useful than ever.
2. Your Media is Your Brand
The expense of professional photography can sometimes persuade company owners to shoot their own images or discover a lower-cost alternative to employing a professional photographer. If this occurs to you, keep in mind that your photographs reflect your brand. Low-quality, amateurish photographs on your website will convey the same message about your company and the items and services it provides. When it comes to generating a good first impression on clients, your photographs and website are crucial. Don't be cheap with them!
3. Authenticity Sells
Stock photographs are one option that some businesses explore when a photo shoot with a professional photographer appears to be out of reach. While stock pictures might be useful for a variety of purposes, they are not the ideal method to promote your company. Why? Because these are not genuine photographs of your company.
People that visit your website want to get to know you! Stock photographs don't help them with that, and they may give customers the wrong idea of what you have to offer. The greatest approach for potential clients to get to know your company is to offer them genuine images of your company, team members, and goods. Remember that authenticity breeds trust.
4. Images Can Help You Get Found On the Web
If your company is already online, you've probably heard of Search Engine Optimisation. SEO is a broad phrase that refers to a variety of elements of optimising your website to improve its search engine rankings and results. There are numerous aspects to SEO, but we'll concentrate on pictures.
Optimised pictures can help your website rank higher in image search results such as Google Images and in general search results. They can also persuade customers to select you over the competition by helping to engage them and keep them on your site for longer.
5. Professional Photos are Mixed Media Gold
You've probably heard the phrase "content is king" when it comes to digital marketing. This has been and will continue to be true for a long time. Many people are unaware that photos constitute content - and a powerful, adaptive form of content at that. The importance of maintaining a collection of real, high-quality pictures of your company cannot be overstated.
Photos may be used to make your website much more appealing online. They can assist you in growing your brand on platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, and other helpful aggregates. They can also be included in blog posts and articles; the possibilities are endless.
A professional array of commercial photography can be used in offline marketing materials such as brochures, catalogues and print ads. Investing in high-quality commercial photography will see you reaping the benefits long after the shoot is over and the photos hit your inbox, good professional photography just becomes another tool in your marketing arsenal.
If you are interested in learning more about the advantages of professional commercial photography for growing your business, please contact Dave Gleeson at Sunny Coast Photos by clicking the link below.